On May 28, the Journal announced and launched their new website.  If you haven't seen it, check it out.  Part of the website is their events calendar, probably Humboldt's most comprehensive.  They already offered convenient driving instructions for venues.  That made me think, "Why not transit?"  (click "Read more" to find out what happened)

The folks at the Journal being game, we collaborated to incorporate a transit directions form into event pages that is automatically populated with the arrival location and time for the event.  Just enter in where you're starting from and voilà, Google Transit tells you where and when to catch which bus, transfer, and then walk to the destination.  It's all about putting the transit conveniently option in front of people when they are thinking about making a trip.

Above, a screenshot of the feature as implemented on the North Coast Journal website.  Do visit the Journal's events calendar events calendar to find something interesting and go there with transit!

Oh, and I've tried to make it easy to implement for other businesses and organizations to implement something similar.  The link here page at Humboldt Transit Authority's website will generate a destination pre-populated transit trip planner form and/or link badges to use on your website to reach other markets (particularly students, show your sustainability committment, and free up parking for other customers, clients, and employees).

This is an experiment — feedback appreciated!

Update: this development, and more, discussed on the Trillium blog.