Chris Rall
(707) 826-9175
11 May 2007
Planning Commission
Community Development Department
Dear Planning Commission and Staff,
As the representative of an organization that advocates for sustainable transportation, I would like to provide comments on the Economic Development Element of the Humboldt County General Plan Update.
First, I want to make it clear that proponents of sustainable transportation also support robust economic development. Since our comments would likely be categorized as relevant to Alternative A, I think provisions of Alternative A should represent this world view. We do support “enhancement” of economy (in addition to maintaining it). We support clear, unambiguous environmental regulations which we believe can streamline permitting through their clarity, and we support internet redundancy and access. These principles are reflected in suggested changes at the end of this letter.
Second, I would like to lay out the argument for strengthening our economy through emphasis on sustainable transportation. Much of this argument is based on research conducted by Todd Littman of the Victoria Transportation Policy Institute in papers called “Automobile Dependency and Economic Development” and “Win-Win Transportation Solutions: Cooperation for Economic, Social and Environmental Benefits.” available at vtpi.org. I provide a synopsis of the VTPI studies with some facts and figures more directly relevant to

Figure 1 Use of commute modes by type in
Automobile Dependency is defined as high levels of per capita automobile travel,
automobile-oriented land use patterns and reduced transport alternatives.
Cost to Car Owners
A big cost of automobile dependency is increased vehicle and fuel expenditures. Estimates of the cost of car ownership vary from $3943 to $7830 per year.2 If we take the conservative cost estimate for the average 2 cars owned per household, and factor in 2.4 people per average household we find that
Cost to the Economy
Because the many of the goods and services related to car ownership and operation are imported into our region (the cars themselves, fuel and insurance), 70% of that almost half a billion dollars leaves the county without being re-circulated.4 That means that solely due to automotive expenses, 13% of the vitality of our economy is immediately drained straight out without re-circulating.5
Besides direct costs for car ownership and operation, there are many general costs of automobile dependency, such as time wasted in traffic congestion, crash damages and environmental impacts. The per-mile costs for these along with road and parking construction costs increase as per capita auto use increases. The higher the per capita car use, the more deaths and the more transportation expenditures per passenger mile. As automobile dependent regions grow congested, virtually all travel time savings are eventually devoted to increased travel. Mobility is high, but access is low. Accompanying sprawling land use reduces the amount of land available for other productive uses and increases the costs of providing utilities, public services and stormwater management. As an area grows more automobile dependent, all these costs hinder economic development.
Table 1 Economic Data on Global Cities, 19906 
When one compares regions with different levels of automobile dependency, a pattern begins to emerge. Many countries experience their greatest economic growth when per capita automobile use is relatively low, and economic growth rates decline as households become wealthy enough to afford more consumer goods such as private cars. In wealthy Asian Cities, where automobile travel is deemphasized, transportation costs to the economy are less than half what they are in automobile dependent cities (Table 1).
Free Market Means Freedom of Choice
The reduced choices of travel mode available to the consumer in an automobile dependent region are part of systemic market distortions. Once a region becomes automobile dependent, there are few viable alternatives to owning and driving an automobile and little competition or incentive for innovation. Automobile use is under-priced because most costs are either fixed or external. Lower-density, automobile-dependent land use patterns are also under-priced because many public policies favor automobile use, including dedicated road funding, road designs that favor motor vehicle traffic over other road uses, and zoning laws that require builders to provide generous free parking.
Consumers can’t choose independence from cars because the choice is not offered. Builders tend to build sprawl because it is what they are used to doing, whether this is the kind of housing that is in demand or not. If home buyers and renters are not offered less car-dependent options, they will not be able to buy them. Furthermore, if most of the built landscape is inaccessible without a car, property buyers must incur the fixed costs of an automobile if they want access to those areas, even if they don’t need one for most of their activities.
Because the
Evidence closer to home indicates that money spent on transit generates more regional income and regional jobs than automobile expenditures, or even non-automotive consumer expenditures (Table 2). Transit is good for the economy.
Table 2 Regional Economic Impacts of $1 Million Expenditure8

Suggestions for changes in wording for the Economic Development Element follow. I hope this correspondence will encourage you to strongly emphasize sustainable, balanced transportation in the land use and circulation elements as well.
Sincerely,
Chris Rall
Green Wheels
C.C. Humboldt County Board of Supervisors
1 Arcata Bicycle and Pedestrian Masterplan. 2004. http://www.arcatacityhall.org/pedestrian_bike_plan/ped_bike_plan_cover.html
2 American Automobile Association. Your Driving Costs 2007. Estimates $7830 per year. http://www.aaaexchange.com/Assets/Files/20073261133460.YourDrivingCosts2007.pdf
Bureau of Labor and
http://www.bls.gov/ro7/cexwest.htm
3 $3943 per car-year * 2 cars per household (see above) * 128,330 people / 2.39 people per household (BLS 2006 estimate for
4 Jon Miller, Henry Robison & Michael Lahr, Estimating Important Transportation-Related Regional Economic Relationships in Bexar County, Texas, VIA Transit (
5 $423,435,305 * 0.693 (Percentage leaving economy from Miller et al.) / ( $17,203 per capita money income * 128,330 people (BLS 2006 estimates for
6 Jeff Kenworthy, Felix Laube, Peter Newman and Paul Barter, Indicators of Transport Efficiency in 37 Global Cities, Sustainable Transport Research Group, Murdoch University (Perth; http://wwwistp.murdoch.edu.au), for the World Bank (Washington DC), February 1997; Peter Newman and Jeff Kenworthy, Sustainability and Cities; Overcoming Automobile Dependency, Island Press (Covelo; www.islandpress.org), 1999.
7 Leo Lemmers, “How
8 Jon Miller, Henry Robison & Michael Lahr (see above)
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Table 11-1. Plan Alternatives Comparison Chart |
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Plan Alternative |
Goals |
Staff Remarks |
Vote: R, D, M |
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B |
C |
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ED-G1. Stable Economy. To enhance and maintain a diverse, stable, and growing local economy with an emphasis on base and emerging industries, innovation, entrepreneurship, and global competition. |
See alternative wording below |
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A |
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ED-G1. Stable Economy. To enhance and maintain a diverse, stable, and growing local economy with an emphasis on base and emerging industries, innovation, entrepreneurship, and global competition. |
Plan A alternative wording |
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A |
B |
C |
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ED-G2. Broadband Internet. To establish a reliable broadband internet infrastructure that distributes a choice of economically accessible broadband services into our most rural communities, and is not vulnerable to disruption. Integrate broadband service capability into new buildings and developments. Provide broadband access in remote or rural communities. |
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A |
B |
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ED-G3. Quality of Life. To attract and retain young talent by developing vibrant town centers that incorporate a mix of employment, housing, and retail uses as well as access to child care, transportation, and cultural and natural amenities. |
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A |
B |
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ED-G4. Skilled and Ready Workforce. To foster a local workforce that is prepared to succeed in the industries growing in |
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B |
C |
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ED-G5. Streamlining. To implement permitting and licensing processes that are more responsive to the needs and timelines of the marketplace, particularly for microenterprises and home-based businesses. |
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A |
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ED-G5. Streamlining. To implement permitting and licensing processes that are more responsive to the needs and timelines of the marketplace, particularly for microenterprises and home-based businesses, by providing clear information on what is required, and minimizing the number of steps required where possible. |
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B |
C |
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ED-G6. Transportation Networks. To have transportation facilities that allow freight mobility along the interstate highway system and provide connectivity between residential neighborhoods and employment centers. |
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A |
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ED-G6. Transportation Networks. To have transportation facilities that allow freight mobility along the interstate highway system and |
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A |
B |
C |
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ED-G7. Public Water and Wastewater. To have and maintain adequate public water and wastewater facilities to accommodate workforce housing and provide opportunities for businesses to grow. |
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A |
B |
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ED-G.8 Natural Resource Assets. To protect productive agricultural, mineral resource, timber, and coastal dependent lands. |
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A |
B |
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ED-G9. Brownfields. To clean up and reuse brownfield sites. |
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A |
B |
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ED-G10. Cooperation and Collaboration. To build and maintain partnerships with cities, neighboring counties, and the private sector that build and enhance common assets and resolve common obstacles. |
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A |
B |
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ED-G11. Economic Development Assistance Programs. To administer and support financial and technical assistance programs that support workers, businesses, and service providers. |
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A |
B |
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ED- G12. Informed Public. To educate County residents of economic trends, emerging markets, innovations and opportunities for entrepreneurship that benefit the region’s economic prosperity. |
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Plan Alternative |
Development Policies |
Staff Remarks |
Vote: R, D, M |
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A |
B |
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ED-P1. |
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B |
C |
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ED-P2. Airport Expansion. Support expansion of the airport to include service to major airport hubs and expanded flight schedules. |
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A |
B |
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ED-P3. Broadband Internet. Promote the provision of broadband infrastructure in all communities. |
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A |
B |
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ED-P4. Workforce Housing. Promote the development of workforce housing and mixed-use housing around multi-modal transportation options. |
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A |
B |
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ED-P5. Child Care. Promote the provision of child care facilities within business, commercial and industrial centers and housing developments. |
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A |
B |
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ED-P6. Revitalization. Promote the revitalization of underutilized lands in communities in transition due to the decline of resource-based industries. |
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A |
B |
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ED-P7. Brownfields. Consider land use designations for brownfields to encourage cleanup and reuse. |
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A |
B |
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ED-P8. Commercial and Industrial Sites Database. Maintain a commercial and industrial sites database and continue to improve accessibility to online information on commercial and industrial property. |
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A |
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ED-P9. Commercial Retail. Large format “big box” commercial uses shall not be located in the unincorporated area to avoid sprawl. |
Plan A alternative wording |
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B |
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ED-P9. Commercial Retail. Include standards for discretionary review of large format “big box” commercial uses to reduce their land use impact. |
Plan B alternative wording |
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C |
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ED-P9. Commercial Retail. Include standards for discretionary review of large format “big box” commercial uses. |
Plan C alternative wording |
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B |
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ED-P10. Industrial Parks. Where appropriate, promote development of well planned and designed industrial parks catering to existing local, as well as outside opportunities. Encourage master environmental assessments for industrial parks in order to streamline the subsequent development process. |
From Framework Plan |
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A |
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ED-P10. Industrial Parks. |
Plan A alternative wording |
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Plan Alternative |
Investment Policies |
Staff Remarks |
Vote: R, D, M |
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A |
B |
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ED-P11. Financial Resources. Acquire and distribute financial resources for workforce training, economic research, infrastructure, and business development. |
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A |
B |
C |
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ED-P12. Freight Mobility. Pursue financial and technical solutions to provide reliable interstate truck access on both U.S. 101 and State Highway 299. |
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A |
B |
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ED-P13. Broadband Internet. Support the development and management of a redundant fiber optic line that connects to the fiber backbone running along the U.S. 5 corridor. Support the expansion and delivery of broadband Internet in the rural or remote communities in the county through all appropriate technologies. |
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A |
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ED-P13.5. Broadband Internet. Support the expansion and delivery of broadband Internet in the rural or remote communities in the county through all appropriate technologies. |
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B |
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ED-P14. Workforce Housing. Encourage production of housing at a price commensurate with income levels, and a transportation system to provide efficient connectivity between housing and places of employment to maintain satisfactory commute travel times and distances. |
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A |
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ED-P14. Workforce Housing. Encourage production of housing at a price commensurate with income levels, and a transportation system to provide |
Plan A alternative wording |
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A |
B |
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ED-P15. Public Infrastructure. Pursue and distribute funding and technical assistance to upgrade and enhance the water and wastewater facilities of communities. |
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A |
B |
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